Replay
Summer Enrollment Marketing
Planner Workshop
On-Demand Replay + Planning Resources
The live session has ended, but you can still build your complete summer-to-fall enrollment plan with the full workshop replay and all four planning templates.
$26 — Limited Time Pricing
Missed the Live Session? You're Not Behind Yet.
Most schools do not struggle with enrollment because they lack effort. They struggle because planning time gets crowded out by the day-to-day, and in summer it slips entirely.
This workshop was built to slow that down just enough to help you step back from reactive marketing, document a clear summer-to-fall plan, and connect your enrollment goals to real pipeline math.
The replay lets you do that work at your own pace, without another meeting on your calendar.
What You'll Get with the Replay Package ($26)
When you register, you’ll receive immediate access to:
- Full Workshop Replay - A guided working session you can pause, rewind, and revisit as you build your plan.
- Enrollment Marketing Blueprint - a fillable template for fall goals, parent segments, and summer budget (targeting and budget built in)
- Inquiry Pipeline & Journey Map - document how families move from awareness to enrollment and where they drop off
- Seasonal Marketing Calendar - a planning grid from now through the first day of school
- Campaign Planner - channel-by-month budget with strategy and tracking
- Team Access - Share the replay and templates with your admissions and marketing staff (no restrictions).
Everything is designed for implementation, not theory.
What This Workshop Helps You Fix
What We Covered
A 60-minute working session:
- Enrollment Blueprint: setting goals, defining audience segments, allocating summer budget
- Targeting and Segmentation: who you are marketing to and what motivates them
Budget: goal-based budgeting and cost per inquiry as your North Star - Pipeline and Journey Mapping: how families move through your funnel
- Seasonal Marketing Calendar: planning the dual-track summer, fall seats closing and summer switchers opening
- Campaign Planning: media spend, strategy, and tracking
How to Use the Replay
Download the templates before you start. Bring your enrollment numbers. Block about an hour of uninterrupted time. Pause as needed and complete each section as you go. By the end you will have a working draft of your summer-to-fall enrollment plan, not just notes.
About Your Host
Karl Boehm has supported more than 100 independent and private schools with enrollment growth and admissions marketing strategies over the past 10 years.
As the founder of Spiral Marketing and the Help 100 Schools community, Karl focuses on practical, implementation-first planning — grounded in real-world enrollment results, not abstract theory.
Pricing and Access
Replay + Full Resource Package: $26
Includes the full workshop recording, all four templates and worksheets, and team sharing access.
FAQ
Yes. You’ll receive the complete 60-minute session.
Yes — all templates and worksheets are included as fillable files.
Yes. Share the replay and templates with your team for internal alignment.
Lifetime access. Watch as many times as needed.
Want a Head Start on Your Fall Plan?
Book a free 30-minute plan review before the fall season gets busy. We will look at where you are losing inquiries right now, your biggest quick-win opportunities, and what to prioritize before fall. No pitch, no pressure. You leave with a clear action plan whether we work together or not.
Add Replay + Templates - $26
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