Marcomm-Admissions Pipeline Development Free Workshop
About the Workshop
Is your admissions pipeline guiding families smoothly from inquiry to enrollment—or letting opportunities slip away? For many independent schools, the biggest leaks in enrollment don’t happen at decision time. They happen earlier—quietly and often unnoticed—during inquiry, follow-up, visits, or mid-application.
If this feels familiar, you’re not alone—and this workshop will give you the tools and framework to stop the leaks and strengthen your pipeline where it matters most.
Workshop Details
Title: Let’s Build (or Fix) Your MarComm–Admissions Pipeline Hosted by: Karl Boehm, Enrollment Growth / Admissions Marketing Professional & Host of the Help 100 Schools Podcast Who Should Watch: Heads of School, Admissions Directors, Marketing & Communications Teams, Trustees
What You'll Learn
The four pipeline categories every school should track (Stage, Warmth, Process, Status) — and how they fit together into one simple framework
Where families slip through the cracks in admissions funnels, and practical fixes to increase inquiries → applications → enrollments
Proven follow-up recipes that move families forward, from first inquiry through decision time
How to prioritize your efforts using “warmth” and “status” so the right families get the right attention
Common pitfalls that quietly cost schools students each year—and how to avoid them before the fall rush