Why You Should Listen:
In this insightful solo episode, Karl Boehm answers a listener’s burning question: How can private schools effectively use YouTube? As one of the most powerful and underutilized platforms in education, YouTube is explored as a must-have tool for enhancing school visibility, connecting with potential families, and building long-term digital engagement.
What’s Covered:
- First Impressions Matter: Why your school’s welcome video is the digital “front door” that sets the tone for new visitors.
- Content That Connects: From plays and sports highlights to student and parent stories, Karl discusses how schools can showcase their unique programs and successes.
- Engagement Tips: Discover why the first few seconds of a video can make or break viewer retention and how to use this to your advantage.
- SEO Strategy: Tips for using keywords and descriptive titles to ensure your videos rank well in searches, leveraging YouTube’s longevity for continuous visibility.
- Short-Form vs. Long-Form Content: Explore the power of YouTube Shorts for quick, engaging content that competes with Instagram Reels and TikTok.
- Overcoming Production Fears: Why you don’t need top-tier equipment to get started, and how a simple smartphone can create impactful content.
Karl’s Pro Tip:
“Don’t let perfect be the enemy of good. Your school’s story is evolving, and it’s better to start cataloging it now than to wait for the ‘perfect’ setup.”
Join the Conversation:
Share your thoughts, ask questions, and let us know how you’re using YouTube for your school. Like and subscribe for more episodes that help your school thrive.
Resources & Links:
Stay tuned for future updates!
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